Case Study - StreetVet
A winning social media strategy helps StreetVet scoop £100k.
StreetVet is a not-for-profit veterinary organisation started in 2016. It is now a multi-award winning RCVS registered practice which provides accessible veterinary care to the homeless and their dogs on the streets of London, Bristol, Brighton, Birmingham, Cambridge, Plymouth, Southampton, Cornwall and Cheltenham.
StreetVet were taking part in a £100k Charity Giveaway competition run by Animal Friends Pet Insurance. The charity with the most public votes would win and so StreetVet needed help to increase their brand awareness and drive public votes.
Sam Joseph describes his experiences of partnering with VetHelpDirect for Vets.
What we did:
VetHelpDirect for Vets partnered with StreetVet by:
Creating a multi-channel social media strategy
Creating a content marketing plan
Copywriting and scheduling of social media posts,
Planning and executing online ad campaigns
Optimising the website for improved performance and Search Engine Optimisation (SEO)
StreetVet secured 22,000 out of the 45,000 public votes to win the £100,000 competition.
Their brand awareness increased and their website performance has improved.