Case Study - StreetVet

 
StreetVet-Conference.jpg

A winning social media strategy helps StreetVet scoop £100k.

December 2018

About StreetVet:

StreetVet is a not-for-profit veterinary organisation started in 2016. It is now a multi-award winning RCVS registered practice which provides accessible veterinary care to the homeless and their dogs on the streets of London, Bristol, Brighton, Birmingham, Cambridge, Plymouth, Southampton, Cornwall and Cheltenham.

The challenge:

StreetVet were taking part in a £100k Charity Giveaway competition run by Animal Friends Pet Insurance. The charity with the most public votes would win and so StreetVet needed help to increase their brand awareness and drive public votes.

Sam Joseph describes his experiences of partnering with VetHelpDirect for Vets.

What we did:

VetHelpDirect for Vets partnered with StreetVet by:

  • Creating a multi-channel social media strategy

  • Creating a content marketing plan

  • Copywriting and scheduling of social media posts,

  • Planning and executing online ad campaigns

  • Optimising the website for improved performance and Search Engine Optimisation (SEO)

The results:

StreetVet secured 22,000 out of the 45,000 public votes to win the £100,000 competition.

Their brand awareness increased and their website performance has improved.


 
VetHelpDirect for Vets has played an incredible role in helping to raise our awareness through social media marketing. As a team of digital experts with veterinary backgrounds, we have confidence that they will represent our brand professionally and knowledgeably on our behalf.
— Sam Joseph, co-founder of StreetVet.
StreetVet win the £100k Charity giveaway in December with VetHelpDirect’s Social Media Manager Claire Simper joining in with the team celebrations.  Photo: Tom Gregory, @Photographic. Salisbury Newspapers

StreetVet win the £100k Charity giveaway in December with VetHelpDirect’s Social Media Manager Claire Simper joining in with the team celebrations.
Photo: Tom Gregory, @Photographic. Salisbury Newspapers

It is a great honour to be involved with such a worthy cause. Having spent years being more hands-on in the vet industry, it’s great to be helping those pets in need through the power of social media.
— Claire Simper, Social Media Manager at VetHelpDirect for Vets