927% increase in ‘Engagement’ on Facebook in
About Newton Clarke Vets
Newton Clarke Vets have two medium-sized practices located in Yeovil and Sherborne, Somerset. This proudly independent practice has visiting specialists to provide an extra level of service to their clients.
Newton Clarke Vets want to be seen as the local source of trusted pet advice in their community.
Local competition, especially from corporate vets, meant that the team needed to increase their visibility and connections within the local community.
Due to the lack of time and in-house resources to create bespoke content and manage their Facebook page, they were struggling to maintain their presence on social media.
What we did/ do
Facebook Respond and Engage service
We respond to the interactions, comments and questions posted by visitors on behalf of the practice, 365 days a year. We use the practice’s tone of voice to ensure authentic and effective engagement with their community.
Bespoke content writing and publishing of daily Facebook posts
All posts are pre-approved by the practice.
Social media campaign management
Ideas and implementation aligned with the practice’s goals
Planning sessions and additional marketing support
Regular marketing planning sessions to include online and offline support with ideas including Brownie talks, collecting pet dedications for local radio, case studies, blogs.
Live Facebook Q&A session support
In October 2017, the Facebook page had 602 ‘Likes’, since we took over, the page now has 2104 ‘Likes’ (as at March 2019), that’s a 250% increase in ‘Likes’ in less than 18 months.
The impact of this growth in ‘Likes’ can be seen in the reach and engagement figures.
In Q3 2017, ‘Reach’ was at 28,335,
by Q3 2018 it had increased to 196,354 - that’s an increase of 593%. Across the same period of time ‘Engagement’ rose from 1,162 to 11,930 -an increase of 927%.