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Looking for a New Website? Questions to Ask...

If you were looking for a new dentist, or car, or choosing a hotel would you turn up blindly at the door, with your fingers crossed? Or would you search online first? 

You're not alone, the vast majority of people now do their research online before committing to a new product or service and a new vet is no exception. Read which questions to ask a web developer...

One Online Review, 5 Minutes of your Time, LOTS of Marketing Material

Getting a positive online review isn't just nice to have. Your online reviews will get new clients through your door and getting just one review can lead to getting lots more - if you shout it from the rooftops. Here's how...

Facebook introduce a range of 'Reactions' to replace the single 'Like' button

They've been talking about it for a while now and today it finally seems to have happened. As we worked on Facebook, this magically appeared this afternoon when we hovered over the 'Like' button.

The 'Reactions' give users a chance to express a sentiment other than simply liking a post. It is now possible to choose 'like', ''love, 'haha', 'wow', 'sad' or 'angry'. This feature has been in demand for a long time by Facebookers across the world.

From the veterinary practice Facebook page perspective, it remains to be seen what effect this will have. Facebook's algorithm is designed to put posts that are interesting in users' newsfeeds; the level of engagement with the post is a crucial factor in how it determines which posts are interesting, a lack of engagement consigns the post to internet obscurity. A greater array of sentiments to express in one click is bound to increase engagement, in particular we think it will make it easier for people to engage with sad or worrying posts.  In the past we have avoided posts that carry important messages, but make it difficult for people to 'Like', this may no longer be necessary. Conversely, could it reduce the number of comments? In our experience the comments are the best opportunity for vets to have meaningful interactions with clients. Another concern is that it might increase the expression of negative sentiment which could make for a less pleasant atmosphere. We are watching and analysing with interest and will report back! 

 

 

How to collect email addresses from your clients

Knowing that email marketing is important is a great start. This blog post from INC.com gives 5 reasons why it still works as a marketing tool and this one from Impactbnd.com gives a compelling list of 25!

So the final piece of the puzzle...people to send it to! You need to collect your clients' email addresses. So we've popped together some tips to help:

Internet Marketing for Vets - Where to Begin

Internet marketing is BRILLIANT and there are thousands upon thousands of statistics out there telling us so. There are also seemingly thousands upon thousands of internet platforms and tactics you simply must be using. You cannot do them all, so this blog post aims at helping you simplify it all and work out which ones you really should do.