How Often Should You Rebuild Your Website?

Your website is a reflection of you, your team and your whole practice. It is often where potential clients will get their first impression of you and, if it's not good, you might not get another chance to impress them. So...

Just for a bit of fun, we've found some websites for a then and now comparison...

Apple. I'm not sure any of us would be spending hundreds, sometimes thousands, at Apple if their website still looked like it did in 1997 (for a start I wouldn't be trusting such an old fashioned website with any of my personal or banking information, would you? Would you trust a vet practice with a website like that to care for your beloved pet?).

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And who would go to the BBC for news if their website wasn't a pleasure to peruse? Especially when there are so many news websites out there that are easy to navigate and read.

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And that's a serious consideration for you - does my competitor's website look better? Does it work better? Is it simpler to find their contact information? Is it more inviting? Are the photos better?

Who gives a better first impression, them or us? 

If the answer is your competitor, it's time for a new website! Even if your competitors don't have a great website, get ahead of the game and make sure you do.

How Often in terms of Time

If you prefer to work it out by time, industry advice - and ours - suggest a new website every three years at least. A lot happens in the digital world in three years and it seems to be changing faster all the time - for example three years ago mobile friendly websites were 'nice to have', now they are crucial. And three years ago bad stock photography was the norm, now it's cringy. 

Questions to ask yourself

We found this article / questionnaire by Ziftsolutions online and think the questions it poses are pretty useful in determining whether it's time for a new website.

So what's the answer? Need a New Website?

We design beautiful and bespoke websites just for veterinary practices - no two are the same...