How do I write a Data Protection Policy?

How do I write a Data Protection Policy?

Hopefully everyone’s well on the way to being compliant with the new GDPR - remember, it kicks in on 25th May, so not much time now! However, there are two important areas we haven’t covered yet. The first is how we deal with the huge pile of paperwork that is required to prove that we are “accountable” and “compliant” - that’s what we’re going to look at here. The second we’ll look at in a week or so, and that’s Staff Training.


There are three vital sets of documents that you’ll need if you are going to be compliant with the new law. These are:

Marketing Emails - GDPR Guidelines

Marketing Emails - GDPR Guidelines

We're getting a lot of queries about emailing clients, and how this will change under the GDPR. So, in this blog, we're going to look at the legal aspects of marketing emails, as they apply to veterinary practices (although this is general advice that would apply to many other sectors).

Sending an email is defined as a data processing activity, but it is also important to remember that segmenting email lists (e.g. into dog and cat clients to send them different marketing materials or information) is also a form of processing, and one that you might have to justify.

How to deal with negative reviews

How to deal with negative reviews

We’ve been helping a couple of our practices deal with some negative reviews recently. In fact, a recent article in the Vet Times suggested that 72% of vets are worried about the impact of negative reviews - as a profession, we seem to have decided that negative reviews are A Bad Thing.

While that’s true to an extent - and obviously, if every review you’re getting is poor that is a cause for concern - negative reviews and feedback can actually be really valuable for a practice. In this blog, we’re going to look at why people leave negative reviews, why they can be valuable to a practice, and finally how best to respond to them.

Privacy Notices… are yours legally compliant?

Privacy Notices… are yours legally compliant?

Another month, and another GDPR blog… sorry! However, we’re getting increasing numbers of calls from practices asking us about Privacy Notices on their websites. This is a REALLY important part of the new Data Protection landscape, and it’s an easy one for you as a practice to be pulled up on - anyone can tell whether or not you’re compliant after a few minutes browsing your website! Fortunately, though, it’s also an easy one to fix… So in this blog, we’re going to take a quick look at Privacy Notices and give you some pointers on how to get these vital but irritating documents ready.

Best UK Vets 2018 - the winner is...

Best UK Vets 2018 - the winner is...

As many of you will know the Best UK Vet awards are based on genuine client reviews; we know good reviews are vitally important for a practice’s reputation, which is why this is our sixth year of sponsoring the awards. Pet owners are encouraged to leave reviews on VetHelpDirect.com and Any-UK-Vet.co.uk, using a star system to rank the practice (one star for abysmal and five for excellent), plus any comments. We then total all of the four and five star reviews for participating practices, from the past 12 months, to find our winners. 

Winners receive publicity from us, through our Facebook pages, blogs and press releases, as well as their own marketing packs to promote the win themselves. We also provide a certificate, trophy, banner, an awards ceremony and a party budget to allow them to thank all of their staff.

The 2018 results are finally in….and….the winners are…

We’re in the final countdown…

We’re in the final countdown…

Yes, it’s that time of year again… We’ve got just one month to go before the Best UK Vet 2018 is announced! And as usual at this time of year, the competition is tight, with several practices neck and neck...

So we’re suggesting a big drive on client reviews in the next three to four weeks - remember, the award goes to the practice with the most positive client reviews on VetHelpDirect or Any-UK-Vet over the previous 12 months.

Client Education Posts - Words into Action

Client Education Posts - Words into Action

It’s New Year again… and almost every practice in the country is pushing weight control, obesity awareness, and preventative health. Which is of course a sensible and solid strategy - good marketing typically comes from riding an existing wave in awareness. Of course, all the media have “New Year Resolutions” and “Get healthier in 2018” features running at the moment, so extending that to pets is a logical extension. It also links nicely into the One Health movement, but we’ll look at that in a future blog!

However, is this focus actually helping your practice? And how can you ride that wave to maximise the benefit?

The importance of keeping security up to date on WordPress (and other website platforms)

WordPress is the biggest platform used for websites globally, with its constantly evolving updates, thousands of plugins and theme development, websites can be made to look stunning using this software. WordPress is open source – allowing developers to collaborate, modify and build for it, and therefore security should be taken very seriously, from less scrupulous coders i.e. hackers.