Google always seems to be testing new things, whether it’s changes to adverts or the way search packs are displayed, but very recently they have rolled out a new feature small businesses – especially veterinary practices – need to know about. Google Posts.
If your immediate response is “what’s that?”, then the answer is probably no!
This weekend saw a major outbreak of “ransomware”: it hit the headlines because it hit the NHS, as well as many other large networks including Fedex, the German rail network Deutsche Bahn, and even the Russian Interior Ministry. Europol has reported that the WannaCry 2.0 outbreak has claimed 200,000 victims across 150 countries.
The Google Places pack is one of the most important places for local businesses - and Google are mixing things up. Find out if this is a good thing or a bad thing for your vet practice...
What is Instagram? Is it better than Facebook for vet practices? How to post, how to build an audience and the big 4 reasons you need an Insta account and need it now.
We Listened to Vet Practices and so...
Now Introducing The VetHelpDirect.com Dashboard
Free for all practices on the VetHelpDirect.com directory
On the 29th March, this year’s overall winner of the BestUKVets 2017 award, Penmellyn Vets in St Columb Major, based in Cornwall, was presented with their trophy by the founder of VetHelpDirect, Susie Samuel. This was a proud moment for everyone at the practice and it was fantastic to see so many of their devoted clients in attendance to share this special moment with them.
Not, I hasten to add, that you would deliberately misuse it - you wouldn’t sell their details, or pass them on without consent, would you? However, your practice database is worth a fortune in the wrong hands - and that means that there are people out there who would put a lot of time and effort into stealing it - and that is something you need to care about - for moral, professional and legal reasons.
Most of our readers will probably be aware of the Best UK Vets Awards which we sponsor, but for those who don’t, it’s a reflection of our commitment to genuine, client-led reviews. On the websites VetHelpDirect.com and Any-UK-Vet.co.uk, clients can leave reviews of their practice. They are invited to leave a star-review (one star for abysmal, five for excellent), plus any comments about that practice.
On 10th of February we then count up all the four and five-star reviews, and the practice with the most is declared the winner. They receive free publicity from us (like this blog, among other things!), a series of press releases, and an awards ceremony & after-party for their clients, PR materials, a trophy, certificate, banner...the list goes on!
This year, the winner is…
Could your practice be a Best UK Vets Winner? You’re still in with a chance. Entries close at 9am on 10 Feb, and with awards for runners-up and the Top 25, there are multiple chances to be recognised!