Best UK Vet Awards 2019

Best UK Vet Awards 2019

Once again, we are in a position to announce the winners of the Best UK Vets 2019. Unlike other awards, BUKV winners and losers are decided by the clients of the practices in question - no judges who might be biased, no “fee for awards ceremony”, just a recognition of good customer service. Over the course of a year (February to February), the reviews left on www.vethelpdirect.com and www.any-uk-vet.co.uk are added up. All reviews of 4* or 5* contribute towards the Best UK Vet and the practice with the most top reviews wins. It’s really simple and transparent! This year, the winner is [you’ll have to imagine the drumroll]...

Should we be using pictures of pets in Christmas jumpers for practice marketing? Veterinary issues with online advertising

Should we be using pictures of pets in Christmas jumpers for practice marketing? Veterinary issues with online advertising

This Christmas, we’ve been seeing a lot of practices running Facebook and other social media campaigns promoting festive costumes for pets. However, as veterinary professionals, we are expected to meet a higher standard. I’m sure many of you would baulk at using a severely compromised brachycephalic to market your practice (#brachywatch!), and there are equally significant welfare concerns about festive costumes for pets.

New client data gathering from your website - what's legal?

New client data gathering from your website - what's legal?

In the past, it was commonplace to put information on your website which you knew people would want to have access to (for example, “top tips”, information about promotions you’re going to run or special offers, pet health resources, or whatever), and then ask for people’s email addresses, However, this becomes legally much more complex in the age of GDPR, as your data subjects have many more rights. In this blog, we’ll explore some of the legal issues around this approach to client data.

Is your website as secure as you think?

Is your website as secure as you think?

It’s very easy to think that attackers wouldn’t be interested in your website - after all, even the biggest veterinary practice looks like small fry next to BA, or the NHS, or one of the big department stores. And that’s true, from a certain point of view - you have far fewer visitors. However, that also makes you an excellent target for people distributing malware, or trying to set up a botnet, or indeed any other “black hat” (aka “cybercriminal”) out there. In this blog, I want to talk about a worrying trend we’ve seen recently in terms of hacking attempts on what seem like really low profile websites.

All change, all change…

All change, all change…

The greatest constant is change, as they say… and we’re REALLY seeing it in marketing at the moment! We were just getting used to dealing with the Baby Boomers, but now we’ve got to adapt to Gen X, and the “Millennials” - and the first of Gen Z are now reaching adulthood too. As a result, strategies that might have worked as little as ten years ago are increasingly becoming ineffective! In this blog, I’m going to briefly review what we know about the current trends in client preferences - and give a sneak peek at some of our new research.

Practice Names and Security - is there really a link?

Practice Names and Security - is there really a link?

It appears to be a feature of modern life - brand names change, it sometimes seems, as quickly as the seasons! And in our industry, it’s more common than most, with corporates and chains buying up independents, and independents rebranding through mergers, partnership changes, or even just to carve out a niche. However, once you factor in websites, there’s a very real security risk in rebranding that is often forgotten by web devs, marketing agencies and even security professionals. In this blog, we’re going to be talking about some truly frightening research reported this week by the UK’s National Cyber Security Centre.

The Importance of Mobile Websites

The Importance of Mobile Websites

I’m sure your practice has a website now - not having one is a sure-fire way to lose clients (or at least, not to gain them!). However… what device are you reading this on? If it’s a desktop computer, you’re in a tiny minority! Even if it’s on a full-sized laptop, that’s not common either. While that might be how you prefer to browse the internet, it isn’t the norm any more - and hasn’t been since 2016. So, is your website ready for a modern audience? Or are you losing potential clients who can’t access the riches your site has to offer?

Why do Digital Marketing - by the numbers…

Why do Digital Marketing - by the numbers…

There are an increasing number of veterinary practices in the UK - however, the number of pets is static, or even trending slightly downward. That means that to successfully run a practice in most (although not quite all!) areas, you are in competition - professional, possibly even friendly, but still competition - with neighbouring practices. In this blog, we’re going to focus on recruiting new clients and retaining existing fringe-clients, and how digital marketing can help with that.